Case Study – Interparking

Interparking selected MetroParker as their pre-book ecommerce platform to be used in 7 countries and 880 car parks, covering more that 92% of their entire estate.

They launched the online booking system with the objective of growing car park income, improving customer convenience and experience and getting a better understanding of customer using their car parks.

Key challenges

• Launching an online booking system simultaneously across several countries
• Launch pre-book functionalities especially for city centre car parks, including creating sites autonomously.
• Connect to proprietary barrier -SPC- and PMS suppliers which didn’t support pre-book.
• Improve the customer experience during the pre-booking process, including pre-entry and post-exit marketing emails

MetroParker is currently live in more than 100 car parks in:

• Belgium
• France
• Netherland
• Germany
• Poland

MetroParker engaged and managed the relationships with the various PARCS that were in place at Interparking car parks namely:-

• Designa
• Scheidt & Bachmann
• Skidata
• Thales
• Orbility

Furthermore PSPs in each country were activated to ensure pre-book parking went live each time according to schedule.

Other functionality live in the system 

• Various methods of entry are supported – ANPR, QR code and Pin Code
• 2-way communication via API with the Interparking gateway, so that bookings (including overstay) can be managed in real time.
• An easy to use wizard to copy sites when launching a new car park
• The ability save card to automatically charge overstay and mandatory login to make a booking.
• Integration via API to a 3rd party front end in France
• Supporting a seamless login to the customers’ My Account Area.
• Post-exit scheduled emails allow the collection of feedback providing useful insights on customers needs

Results

• After an initial ‘soft’ launch revenue for 2019 was substantially higher than expected despite the initial number of car parks available for pre-booking being limited.
• From day 1 the use of dynamic pricing increased revenues
• The number of bookings increased in practically every car park in which pre-booking was implemented. 
• Revenue now higher compared to pre-pandemic levels - i.e. in France revenue has increased 100% yoy in 2021 

Xavier Louver commented:

“We launched the extensive use of MetroParker in June 2020 and after an initial solid performance in 2021 we doubled the amount of sales. The current success we have today is also due to the versatility, flexibility and reliability of MetroParker. It works very well, and we have never suffered a breakdown. The short time taken to go live when we open new car parks is also a great benefit of the MetroParker platform “

Xavier LOUVET

Secrétaire Général, Interparking France